Our Client

A healthcare pioneer with over 30 years of expertise, this US-based powerhouse supports a thriving ecosystem of nearly 40,000 nurses. The company specializes in connecting qualified clinicians with facilities in need of critical clinical support, focusing on long-term care, acute care, ambulatory surgical centers (ASC), and travel nursing opportunities. Its unique commitment to its workforce shines through its daily pay model, ensuring nurses are compensated within hours of completing their shifts.

The Challenge

The organization faced many issues in their recruitment efforts, including rising cost per application (CPA) and cost per hire (CPH).

Sourcing candidates from individual job sites proved to be a time-consuming process, draining valuable resources and slowing down its ability to meet demand. Plus, it struggled with declining applicant quality, coupled with increasing costs from incumbent sources, making it difficult to maintain efficiency and attract top-tier clinical talent.

To overcome these hurdles, it needed a streamlined, data-driven approach to optimize sourcing, control costs, and ensure access to high-quality candidates.

The Joveo Solution

To address our client’s recruitment challenges, we deployed a multi-faceted solution powered by our AI-driven platform. The solution focused on automated and data-driven job distribution, ensuring that our client’s job ads were directed to the highest-performing publishers. This targeted approach prioritized sources that consistently delivered high-quality applicants, streamlining their recruitment efforts and reducing inefficiencies.

Transparency was another pillar of our solution. Our client gained clear visibility into the performance and costs across all recruitment channels, enabling it to make informed decisions about ad spend and strategy. By identifying and doubling down on the most effective sources, we helped the organization maximize their ROI and achieve dramatic improvements in its recruitment outcomes.

Within just three months, our client experienced significant progress, with enhanced candidate quality and reduced sourcing costs.

Business Impact

  • 300% increase in web traffic
  • 50% reduction in CPA and CPH