Introduction

When it comes to recruitment advertising, let’s face it – one size doesn’t fit all. And relying on just one platform? That’s like planting one seed in a field with endless potential. At Joveo, we take reach to a whole new level – spanning hundreds of thousands of destination sites, from job boards to programmatic audio, social media, influencer networks, niche websites, and beyond.

Our reach is unparalleled, with coverage across 98% of all six inhabitable continents. We collaborate with the top five publishers (and more!) in each country and layer that with cutting-edge channels to ensure your ads don’t just get seen – they get noticed by the right candidates.

But we’re not stopping there. Our approach isn’t about perfecting a one-size-fits-all solution – it’s about constantly refining and tailoring strategies to match each client’s unique needs. Whether it’s being present on regional platforms or diving deep into specialized job boards, we bring quality and variety together to ensure your ads grab attention.

No fluff, just results. Because the right reach delivers real recruitment wins.

Push vs. Pull Strategies: The Two Pillars of Recruitment Advertising

Effective recruitment advertising is not about posting jobs and waiting for the perfect candidate to apply magically. We strongly believe that it’s a carefully orchestrated blend of strategies designed to capture attention and drive action. And that’s where the balance of push and pull strategies comes in.

Push is like casting a spotlight on the stage to grab everyone’s attention, while pull is about setting the scene so captivatingly that the audience can’t help but lean in for more. Let us define these terms:

  • Push advertising: This proactive approach ensures your jobs find the right candidates, whether they’re actively looking or not. Think traditional job boards, targeted email campaigns, SMS notifications, and outreach on niche job sites. It’s about meeting talent where they are and sparking interest – ideally, with precision.
  • Pull advertising: On the flip side, pull strategies are about creating an environment that naturally attracts active job seekers. Here, we focus on visibility and accessibility. By using platforms like programmatic job boards, social media platforms, and search engines, we ensure your opportunities are front and center for candidates already in the market for a new role.

Let’s be clear: Push and pull aren’t competitors; they’re teammates. 

Our platform combines the latest technology with deep market expertise to execute both strategies seamlessly. We ensure your job ads are everywhere they need to be, while also making sure candidates see why your company is the place to be. The result? A recruitment campaign that maximizes your ROI and fills your pipeline with best-fit talent.

With Joveo, you don’t have to choose. You get the best of both worlds.

Our Push Strategies

Traditional job boards

We partner with the big names like Indeed, Monster, and LinkedIn, ensuring your postings are visible on the platforms candidates trust most. These partnerships give your roles front-row access to millions of job seekers actively browsing for opportunities.

However, high-traffic platforms can get noisy. That’s where our technology steps in – optimizing your ad placements using real-time data insights. For example, if you’re looking for warehouse workers in Atlanta, our platform ensures your ad appears in the most visible spots while keeping your budget in check.

Beyond the big names, we extend your reach through syndication networks – smaller job boards that distribute your job postings to additional audiences. This ensures your roles get in front of candidates you might not find through traditional means.

Direct candidate outreach

Sometimes, the best talent isn’t actively job hunting. That’s where direct outreach shines. Our  targeted email campaigns, SMS notifications, and personalized messaging strategies allow you to connect directly with passive candidates who align with your needs.

Take, for example, that skilled warehouse worker in Atlanta. They might not be browsing job boards, but with a personalized message highlighting the benefits of joining your team like flexible hours or career growth opportunities, you can spark their interest. By aligning your outreach with their goals and wants, we ensure higher engagement and position your brand as a top choice when they’re ready to make a move.

Social media channels

Candidates aren’t just on job boards – they’re on Facebook, Instagram, and a multitude of other social platforms. In fact, our reach extends to 22 global social platforms, ensuring your ads achieve maximum visibility and interaction. From creative campaign management to consistent performance tracking, our goal is to help you meet candidates where they spend their time online. For example, our platform can promote that warehouse job ad in Atlanta to local candidates scrolling through their feeds, increasing visibility and interaction.

Niche job boards

For specialized roles, niche platforms deliver big results. Platforms like Nurse.com or Diversity Jobs are perfect for targeting engaged candidates with specific expertise. Need to hire a warehouse worker with forklift certification? We’ll target niche job boards catering to logistics and supply chain professionals.

Plus, our partnerships with diversity-focused platforms ensure inclusivity. Whether it’s through platforms like RecruitMilitary or others that amplify your DE&I message, we connect you with underrepresented talent pools.

Being present on these vertical-specific platforms, we connect you with candidates who check all the boxes – skills, qualifications, and enthusiasm. 

Audio publishers

Want to capture passive candidates while they’re listening to podcasts or streaming music? We collaborate with audio publishers to place your job ads strategically. For example, your warehouse job opening could feature in a logistics-focused podcast, converting listeners into applicants.

Community and influencer networks

To reach niche audiences, we work with trusted community and influencer networks. This could mean showcasing your employer brand through a local Atlanta community leader, creating authentic engagement with potential candidates.

Staffing partners

When time is of the essence, our network of staffing partners can accelerate your recruitment process. If you’re urgently hiring warehouse workers in Atlanta, we’ll align you with the right partners to find qualified candidates quickly and seamlessly.

Our Pull Strategies

Programmatic job boards

The “set it and forget it” approach won’t cut it anymore. Joveo’s AI-powered platform takes ad placement to the next level. Think of us as your hyper-intelligent assistant who knows exactly when and where your job ads should appear for maximum visibility. It’s not magic – it’s data, and it’s working around the clock for you.

Imagine your warehouse worker ad dynamically appearing during peak browsing hours, delivering maximum visibility to active job seekers.

We’re all about perfecting your job ad placement. Our platform continuously learns from performance metrics, tweaking and optimizing every detail to make sure your ad dollars stretch further. The result? Your opportunities land in front of active job seekers with laser precision.

Search engine marketing (SEM)

When candidates search online for “warehouse jobs near me,” Joveo ensures your ad ranks at the top of search results. By making the most of search enginemarketing (SEM), we connect your organization with active job seekers exactly when they’re looking for roles like yours.

Through demographic, contextual, and behavioral targeting, we align your job ads with the right audience, increasing the likelihood of clicks and conversions. 

Career sites

Your career site is your brand’s digital front door and we help you build and optimize those sites to attract and engage talent. From streamlined navigation to personalized candidate experiences, our solutions ensure your site converts casual visitors into high-intent applicants.

But,a great career site needs to be discoverable. Joveo’s SEO optimization strategies drive organic traffic, ensuring your opportunities rank high in search results and bring in candidates actively looking for your specific roles.

Retargeting campaigns

Candidates often browse without applying. With retargeting campaigns, our aim is to reconnect you with individuals who’ve interacted with your job ads or career site. Think of it as a friendly nudge, gently reminding them why they were interested in the first place.

Using insights from candidate interactions, we craft personalized retargeting campaigns. Whether through display ads or emails, our efforts keep your roles visible, encouraging candidates to take the next step.

We Offer Technology-Driven Variety

Variety without strategy is just noise. That’s why our platform is powered by advanced AI and machine learning, ensuring every decision is data-driven.

  • Dynamic allocation: Our technology constantly monitors performance and reallocates your budget to the best publishers in real time.
  • Comprehensive analytics: We dive deep into metrics like click-through rates, application rates, and quality of hire to understand what’s working and what’s not.
  • Predictive insights: With tools like our CPA calculator, you can forecast outcomes and plan your campaigns with confidence. Our job description optimizer helps you score and then optimize those descriptions for conversions.

Know What You’re Paying For

One of the biggest challenges in recruitment advertising is understanding where your budget is going. 

With our platform, you’ll see exactly where your jobs are being advertised, how they’re performing, and what results they’re driving because we believe transparency is essential. We break down your spending so you know the cost per application (CPA) across every publisher. This empowers you to make informed decisions and optimize your campaigns for maximum ROI. Unlike traditional advertising models, we don’t prioritize certain publishers based on kickbacks or commissions. Our only priority is your success (no hidden agenda!).

Conclusion

Choosing Joveo means simplifying your recruitment process with centralized media buying – one platform, one invoice – and getting access to the industry’s largest supply network and the deepest publisher quality.

But it’s more than just access; it’s about expertise. We don’t just provide variety – we maximize its potential. Every role and organization is unique, and we tailor our approach to reflect that. From strategy development to execution and optimization, we’re with you every step of the way. Our clients have seen measurable improvements in time-to-hire, cost-per-hire, and candidate quality. 

We ensure you’re always in control. Our transparent reporting and flexible platform give you the freedom to adjust your strategy as your needs evolve. Whether you’re hiring for one position or launching a massive recruitment drive, our solutions scale with your needs.

Let Joveo connect you with the talent you need – anytime, anywhere. Get in touch with us today to explore how we can transform your hiring process.