Our Client

Our client is a global leader in online food ordering and delivery, seamlessly connecting millions of customers with more than 730,000 local restaurants in more than a dozen European countries. They offer a diverse range of cuisines through a user-friendly platform that simplifies browsing, ordering, and payment. Renowned for innovation and a customer-centric approach, our client consistently enhances the food delivery experience, revolutionizing how people enjoy their favorite meals at home.

The Challenge

The company faced several recruitment challenges that hindered their ability to optimize hiring. They relied heavily on a few key job boards, leading to high job spend and difficulty reaching a wider talent pool. Job spend was also inconsistent across locations, failing to align with business needs and labor market trends. Additionally, tracking recruitment performance was limited, with cost and quality data spread across multiple dashboards, requiring manual consolidation. This made it hard to get real-time insights and adjust strategies quickly, highlighting the need for a partner with global media buying power to streamline processes and boost overall recruitment efficiency.

The Joveo Solution

Joveo consolidated media spend onto a single platform, offering a unified view of both corporate and courier recruitment efforts. Centralization streamlined budget management and provided a clear picture of overall performance. Additionally, full funnel tracking and optimization – from clicks to hires – ensured that every step of the candidate journey was monitored and improved.

To further enhance reach, we introduced a broader mix of media channels, leveraging both PPC and non-PPC job boards from our performance-vetted global network. This diversified approach expanded access to high-quality candidates. Finally, job postings were segmented by priority tiers, allowing our client to allocate more budget to high-priority locations with dedicated campaign pushes, while scaling back in less critical areas. This targeted strategy maximized recruitment outcomes while keeping costs under control.

Business Impact

  • 50% reduction in overall cost per application across EU markets
  • 25% reduction in cost per application in key markets
  • 55% increase in click to apply key markets