4 Effective Ways to Use a Candidate Relationship Management Tool for Improved Talent Sourcing

To help you optimize your talent sourcing process using a candidate relationship management tool (CRM), we’ve gathered six effective strategies from founders and CEOs. From cultivating passive candidates with a CRM to segmented communication strategies, discover the top insights these leaders have shared.

Cultivate Passive Candidates with a CRM

In my company, as a leader overseeing HR directly, I’ve witnessed firsthand the transformative power of using candidate relationship management (CRM) tools effectively.

One standout method we’ve adopted is harnessing the CRM to cultivate and nurture passive candidates. Contrary to traditional methods, where we primarily focused on immediate vacancies, our CRM allows us to maintain a warm talent pipeline. Think of it as gardening.

You wouldn’t plant seeds only when you’re hungry; you cultivate over time. By regularly sharing company updates, industry insights, or personalized career growth webinars, we’ve seen up to a 30% increase in responsiveness from potential candidates when roles open up.

This proactive approach not only fills positions more swiftly but ensures we’re attracting those truly aligned with our company’s vision and ethos.

Ankit Prakash, Founder, Sprout24

Leverage the CRM for Segmented Outreach

Leveraging the candidate relationship management (CRM) tool and segmented outreach, we’ve adopted a multi-pronged approach to elevate our talent sourcing process. By categorizing candidates based on factors such as qualifications, expertise, job history, and expressed interests, we’ve been able to design customized communication strategies for each group. This allows us to push job alerts, company news, or engagement content that’s highly relevant to the specific candidate segments. The automation features of the CRM come in handy here, ensuring our communications are not only tailored but also timely, thus enhancing our responsiveness.

We utilize the analytics component of our CRM to monitor the effectiveness of our outreach. By studying metrics like open rates, click-through rates, and feedback, we continuously refine our messages and methods. This iterative process has not only led to higher engagement rates but has also enabled a more personal connection with potential candidates.

Carlos Trillo, Founder and CEO, Evinex

Organize Candidate Profiles Effectively

Just like customer-relationship management, candidate-relationship management is important for not accidentally letting a solid candidate slip through the cracks. Things can get overwhelming when you’re in a hiring rush, and the reality is that you might inevitably focus on certain candidates over others. With candidate-relationship management, your candidate profiles can stay organized, and you can even set reminders for certain candidates who you want to circle back to.

Nicholas Mathews, CEO, Stillwater Behavioral Health

Implement Automated Workflows in the CRM

Implement automated workflows in your CRM to cultivate candidates over time and improve your talent sourcing. Make use of emails, webinars, and thought-leadership pieces to create personalized drip campaigns.

You can bring in passive prospects and preserve an active talent pool if you provide continuous value and remain top-of-mind. Automated answers can also thank applicants and offer constructive criticism, both of which can improve the application process for everyone involved.

Timothy Allen, Sr. Corporate Investigator, Corporate Investigation Consulting

In a world overflowing with job seekers, finding the perfect match for your job requisitions can be a daunting task. Legacy ATSs and CRMs often make it feel like an uphill battle, leading to non-targeted messages and increased spending on job sites. But what if we told you there’s a better way?

Say goodbye to the status quo and embrace the future of talent sourcing with MOJO Engage CRM. Our solution empowers you to connect with your talent community in a more meaningful way. How? Through personalized emails and text messages, tailored to your candidates.

With MOJO Engage CRM, you can enjoy:

30% reduction in recruitment marketing spend
360° view of candidate profiles
More than 50% savings in recruiters’ time

Our platform allows you to engage with job seekers through automated, personalized messages across multiple channels. Forge lasting connections with potential hires even before they apply to your jobs. Source top-tier talent while minimizing your reliance on and expenditure for paid media.

Experience the difference with MOJO Engage CRM – the simple CRM that supercharges multi-channel engagement with your candidate database. It’s time to make your database work for you, create conversion-focused experiences, and redefine your talent sourcing strategy.

See us in action to boost your company’s productivity. Follow us on Twitter and LinkedIn for more hiring insights!